Scott Galloway tells me he runs “the most expensive streaming video service in the world”. Sadly, he only gets 2 per cent of the take. His streamer is a course he teaches on brand strategy at New York University’s Stern School of Business. Pre-Covid there were 160 students because that was the size of the room; post-Covid there are 280 students. Each pays $7,000 for the course.
“That means,” he says, “young people are paying $1.96m to listen to me yammer on for 12 nights over Zoom. Netflix costs 150 bucks a year; I cost two million. Now, granted my agent takes 98 per cent commission…” His agent is the university. Never mind: the students – or rather, their parents – pay up. He’s worth it. He makes them laugh, he makes them cry and he delivers sharp truths which tend to go viral.
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