You may have seen the videos: in French supermarkets Intermarché, customers are rushing towards shelves of Nutella jars. They’re running, shouting, fighting, rummaging to grab a jar of the chocolate flavoured paste (best tasted on crêpes, but tartines also work). “Give this back! I was here first!” cries a woman, furious. Someone exclaims: “No, that’s not normal”. People open boxes, stock their bags with one, two, three jars of Nutella.
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