On Tuesday evening (14 September), Apple’s executives unveiled their latest creations. As with previous iPhone launches, Tim Cook and his team spent much of the event talking about the advanced semiconductors that power their devices. While many manufacturers have been forced to stall production during the global chip shortage, Apple, the world’s largest chip buyer, was keen to signal that it had emerged from the crisis unscathed.
Less than 24 hours later, the European Commission president, Ursula von der Leyen, delivered her own annual address. Like Cook, the German politician committed part of her speech to semiconductors, setting out plans for a new “European Chips Act” to make the EU more self-sufficient when it comes to producing the foundational technology that powers so much of modern life.
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