In Woody Allen’s short story “The Whore of Mensa”, a call girl service dispatches pretty blondes to clients’ hotel rooms. Except there’s no sex: the girls are all literature majors, getting paid to sell intellectual stimulation to men who fancy a hurried tête-à-tête on anything from Proust to Chomsky.
Outlandish as Allen’s fantasy is, it’s apparent that while sex sells, the package deal of sex and brains sells even better.