The end of Tory England
Labour may refuse to believe the polls, but regime change is coming.
ByPolling
Measuring the Tory meltdown
Polling figures predicting Conservative obliteration matter because they change parties’ behaviour.
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The 2024 election looks nothing like 1992
The Conservatives were always in a far stronger position under John Major than they are under Rishi Sunak.
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Is Reform UK really gifting Labour a majority?
Polling shows that it’s nonsense for the Tories to believe that supporters of Nigel Farage’s party will come to their…
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Exclusive poll: childcare could swing voters at the next election
Some 42 per cent of Britons say early-years reform will impact the way they vote.
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How dangerous is the school concrete crisis for the Tories?
The debacle could define public perceptions of Conservative incompetence.
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Who can beat the Tories in Mid Bedfordshire?
Labour and the Lib Dems are fighting it out for who is best-placed to challenge for Nadine Dorries’s very Conservative…
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Labour isn’t winning, the Tories are losing
While voters think Labour would do a better job on the cost-of-living crisis, they don’t actually know what the party’s…
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When will the SNP put itself before the Greens?
The junior partner is the biggest winner from the continuation of the discredited power-sharing deal.
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Stevenage Woman needs a holiday
British voters find it harder to take a restful break than five years ago.
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The polling data that shows the Tories could recover
Harold Wilson narrowed a 26-point polling deficit to just two. Could Rishi Sunak do the same?
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How posh is Keir Starmer? British voters don’t know
A quarter of the public think the Labour leader was privately educated – and some think he inherited his knighthood.
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Most voters can’t tell if Rishi Sunak is right wing
They can’t tell if Keir Starmer is left wing either.
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Polling is ruining politics
Instead of substantive discussions about policy, elections are reduced to game theory.
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Voters don’t just feel Britain is broken – they feel they’re broken too
Polling shows both middle and working-class people want reform – but they don’t necessarily believe Labour can deliver it.
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Why the Tories can’t take hope from 1991
There are good reasons to think there is no overcoming Labour’s lead this time round.
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John Curtice on how the Tories are “stuffed”
Britain’s TV polling icon on spats with Labour, the UK reversing Brexit, and why the Union is “in trouble”.
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As the polling gap closes, Keir Starmer faces his greatest test yet. He mustn’t panic
It’s “squeaky-bum time” for the Labour leader – but we know he has an appetite for concrete change.
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Is Mick Lynch working class?
Rishi Sunak has accused trade unions of a “class war” – but class is not clear-cut in Britain’s new era…
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Are you an unsettled withstander or a hopeful struggler? Meet Britain’s new cost-of-living classes
These are the new social groups of the inflation age.
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