In defence of MrBeast
The YouTuber Jimmy Donaldson is seen as either a great philanthropist or an embodiment of the greed and narcissism of…
ByInfluencers
The paradox of Molly-Mae Hague
The influencer can post hundreds of pictures of her life online, and still avoid sharing her real self.
By
The limits of an influencer election
Both the Trump and Harris teams relied heavily on online personalities and meme-style messaging. Will it matter?
By
The crackdown on social media “finfluencers”
Regulators are beginning to pursue well-known figures who may be pushing financial services and products illegally online.
By
The curse of influencer publishing
Why a new Ebury imprint by the social media entrepreneur Steven Bartlett is bad news for books.
By
Social media’s brand problem
As young people get more of their news from TikTok we need to separate sponsored content from verified fact.
By
Toxic positivity movements are gaslighting women
Celebrating pain does not make it go away.
By
Misinformation in the Israel-Hamas war is a serious problem
On social media, users have two choices: to log off and look away, or stay and witness horrors and lies…
By
Jake Paul’s cynical self-promotion
A Netflix documentary promises to show us the man beyond the boxing ring and the pranks. But it’s just another…
By
Travel influencers are making tourism dumber
People are travelling more than ever, with so much information available, yet it is getting more limited.
By
Big Tech can’t erase politics from social media
To become a permanent alternative to Twitter, Threads will need to embrace politics.
By
We are heading for social media burnout
With Meta’s Twitter rival Threads comes yet another online profile to maintain. Exhaustion will ensue.
By
The paradox of cottagecore
Influencers want you to think they’re making a living off pastoral pursuits rather than glued to their phones in search…
By
The rise of reality star documentaries
Former cast members from Love Island or Made in Chelsea have a new route to relevance – presenting “serious” factual…
By
“Influencer boxing” and the rise of content as culture
The huge spectacle around Jake Paul vs Tommy Fury shows the influencer economy’s outsized impact on our entertainment.
By
The NHS can’t help the mentally ill – can influencers?
Social media personalities are cashing in on the mental health crisis.
By
The tasteless, dangerous rise of charity porn content
YouTubers such as MrBeast are giving away millions in exploitative videos that spread the hollow gospel of “effective altruism”.
By
Andrew Tate is answering a question we won’t attempt to
What is it to be a “good man” today?
By
We should fear TikTok’s influence on news media
The social media platform is now the fastest growing news source for adults. The potential consequences are disturbing.
By
Revolve: The festival where only the TikTok elite are invited
Revolve Festival hit headlines after influencers were left sweltering in the sun. But what exactly is it?
By- 1
- 2