There are several hundred million gamers in the Middle East and Africa – around 15 per cent of the global total, according to the research company Newzoo – but when it comes to developing the mobile and console games they love to play, the region is badly under-represented. Abu Dhabi’s twofour54 media zone is trying to ensure that doesn’t remain the case for much longer.
In 2020 twofour54 and AD Gaming worked together to develop the region’s nascent gaming industry, signing a partnership with the software developer Unity Technologies and setting up the Centre of Excellence at the AD Gaming Hub, which has opened at twofour54’s Yas Creative Hub.
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