New Times,
New Thinking.

Advertorial: in association with Trainline

Why competition is the key to customer satisfaction

On the railways, our current model is in need of reform, but choice is still essential in driving better services.

By Jody Ford

The past few months have not been the easiest in the long and proud history of the railways in the UK. From strike action and timetable alterations to extreme weather, too many passenger journeys have been far from the routine and dependable experience that rail is designed to deliver. Many travellers are looking for things to change.

Looking across the UK rail industry, overall passenger numbers are starting to look healthier again, reaching 95 per cent of pre-Covid levels. But clear challenges remain, with overall revenue still down and commuting now a discretionary decision for large sections of the workforce. The railway has its work cut out to retain and regrow its customer base.

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