MC Grammar: How interactive learning can change children’s lives

Meet the schoolteacher, rapper and father of three using his online platform to share musical content that aims to educate young people and give them positive screen time.

Jacob Mitchell/ MC Grammar stood in front of a bookcase — Jacob Mitchell, who goes by the pseudonym MC Grammar

Listen to “The Vowel Song” and it’s almost impossible to get the reggaeton-inspired tune out of your head. By the time the 90 seconds are up, the lyrics detailing vowels and consonants will be subconsciously embedded in your memory.

This is just one example of the “edutainment” (educational entertainment) found on YouTube Kids by MC Grammar – the 38-year-old teacher-turned-rapper who writes songs for four to 11-year-olds to teach them about the English language.