Imagine following someone on Instagram, stalking their posts, watching their daily routine through their stories, feeling almost like you almost know them – and then finding out they’re an entirely different race to the one they appear as in their photos.
Among the latest trends on Instagram is this: white women deliberately wearing darker make-up and retouching and filtering their pictures in attempts to look Asian or black. Screenshots of the online phenomenon were shared by Twitter user WannasWorld, sparking a debate over white women capitalising from racial ambiguity for financial gain.
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