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3 May 2017updated 01 Jul 2021 12:13pm

The real rich kids of Fyre Festival didn’t suffer from its failure

The Fyre Festival debacle conclusively proves both that influencer marketing works – and that it shouldn’t be allowed to.

By Amelia Tait

Bella Hadid is in heaven. Surrounded by her closest friends and fellow models, she is sitting on the clean, soft sand of a Bahamas beach, staring into the camera. Palm trees peek through the cool white sheet that is shading the 2016 Model of the Year – and although she refuses to smile, we know that she is happy. How? Her Instagram post about this moment says so. “Heaven,” Hadid captions the image on 11 December 2016, complete with a cat emoji.

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