The risible origin story of “X”
Elon Musk tried to rebrand a company “X” before – and lost his job.
By![The risible origin story of “X” The risible origin story of “X”](https://dl6pgk4f88hky.cloudfront.net/2023/07/26/X-Elon-Musk.jpg)
New Times,
New Thinking.
Elon Musk tried to rebrand a company “X” before – and lost his job.
ByThe tech billionaire wants “X” to become the centre of the internet.
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ByHowever competent the new CEO is, the biggest obstacle in her efforts to turn Twitter around will be Elon Musk’s…
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