Few trends, apps, innovations, companies, franchises, inventions or people have made as great a cultural impact in the past decade as Instagram. The photo-sharing app took the cultural changes Facebook made in online communication, and capitalised on them, to make us realise that our lives seemed so much more enticing as a series of filtered images. Throughout the 2010s, Instagram revolutionised our ideas of celebrity, success and beauty: fundamentally changing what an “aspirational” life looked like.
But as of last week, Instagram is leaving behind its focus on pictures – and pivoting to video, according to head of Instagram Adam Mosseri.
Content from our partners
