It looked just like any other made-for-Instagram infographic: two cartoon characters with bubblegum-pink text boxes, having a dialogue about a political issue. And like many infographics that have appeared on social media in the past year, its aim was to debunk the common thinking on a well-known topic.
You may have scrolled straight past it. But had you taken a second, you would have noticed a rifle strapped to one of the cartoon’s waists. This wasn’t a cutesy feminist post from a brand or a social media activist, but an infographic made and shared by the Israeli Defence Forces (IDF).
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