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3 July 2018

How Love Island’s Alex became an incel icon

At first the nation’s loveable sweetheart, Alex has now become an idol for toxic masculinity.

By Sarah Manavis

This year’s Love Island has caused more controversy than most. Rather than headlines about recouplings and challenges, the conversation surrounding the show has been dominated by topics such as mental health, developmental disorders, and abuse.

Adam Collard, one of this year’s contestants, has already received widespread criticism for his behaviour in the villa, with Women’s Aid issuing a statement warning that his treatment of fellow islander Rosie Williams signalled “gaslighting” and showed early signs of emotional abuse. But while Adam has been making the biggest headlines of this year’s contestants, Alex, the handsome doctor struggling to find a match, has been quietly making his own. Not among adoring fans or concerned charities, but among the online incel community.

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