On Tuesday, after being dragged into a scandal involving the political number-crunching outfit Cambridge Analytica, Facebook revealed its killer PR move. Yes, it is launching a brand new dating platform within Facebook, harking back to the site’s original function of ranking women on their levels of hotness.
Speaking to developers at the company’s annual F8 conference, Facebook chief executive Mark Zuckerberg explained that the dating service will exist as its own section of the mobile app. Users can create a separate, private profile for dating that is hidden from friends on their public Facebook page. The service will also have its own bespoke messaging platform, rather than forcing would-be Romeos to rely on Messenger or WhatsApp. This is presumably designed to prevent its users from accidentally sending texts meant for their matches to high school friends or distant relatives.
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