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14 November 2017updated 04 Oct 2023 10:39am

Why Zoella’s £50 advent calendar is so controversial

If you’re struggling to do the maths on this one, you’re not alone.

By Anna Leszkiewicz

Celebrity beauty YouTuber Zoella has put her name to a long and ever-expanding list of products: everything from make-up to bath salts to candles to stationary to jumpers to socks. Basically, if you’ve seen something in her videos and wanted it, you can now buy a version of it with her name on it. Now, in the Year of Our Lord 2017, as part of her Zoella Lifestyle range, she’s released a Boots Zoella 12 Days of Christmas Advent Calendar.

Here are the facts about that calendar. It costs £50. It contains 12 doors. The 12 gifts, in order, are:

  1. a bauble
  2. a little packet of “Make a Wish” confetti
  3. a star-shaped cookie cutter
  4. a packet of seven (7) stickers
  5. a make-up bag/pencil case
  6. a “Festive Cookie” candle (130g)
  7. a mini bottle of “Christmas Clementine” room spray
  8. a pen
  9. a fluffy key ring
  10. a second, this time gingerbread man-shaped cookie cutter
  11. a mini notepad
  12. a “Cozy Christmas” candle (130g)
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