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31 October 2016updated 01 Jul 2021 12:13pm

Does #MondayMotivation actually motivate anyone?

Academics examine whether a trending hashtag can really spread positivity. 

By Amelia Tait

How did #MondayMotivation start? There is no definitive answer. Some say it has always been there, like the sun, or the stars. Others say it was forged in the fires of Mount Doom sometime around April 2015. Yet although we don’t know when it started, we do know when it will end. Never. The answer is never. Humanity is doomed to a low-budget Groundog Day remake in which every single Monday without fail, the hashtag trends online.

This is arguably too cynical an analysis of a social media trend that – at least, ostensibly – aims to spread positivity. For the uninitiated, #MondayMotivation is a hashtag used on Twitter, Facebook, and Instagram to spread optimistic, life-affirming messages every time Monday rolls around. But can a hashtag really spread positive feelings? And if it can, can it really do so week in, week out?

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