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25 February 2016

Sam Pepper, Dapper Laughs and the art of the internet apology

The vlogger has hidden his videos and released a video revealing that his controversial pranks were faked. But is this just a ploy to save his career?

By Barbara Speed

Sam Pepper is an enormously successful British YouTuber who eventually went too far. In December, Pepper released a video in which he pretends to kidnap and kill fellow YouTuber Colby Brock in front of Brock’s vlogging partner, Sam Golbach.

The video, along with allegations of sexual assault and harassment from several women, sparked petitions for him to leave the site, and now, a few months later, he seems to have all but done so.

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