Last year, PETA offered to pay the water bills for needy Detroit families if (and only if) those families agree to stop eating meat.
Predictably, the move provoked a negative reaction. The International Business Times, in what I can only assume is an attempted pun, described them as “drowning in backlash”. Groundswell thought it was a “big blunder”. Daily Banter said it was “exactly why everyone hates PETA”. Jezebel called them “assholes”.