This article was originally published on 25 October. It has been republished in light of recent news. Kanye West was suspended from Twitter on 2 December after posting several antisemitic messages. Twitter owner Elon Musk said West had been banned for violating rules “against incitement to violence”.
WASHINGTON DC – Adidas has announced that it will sever its partnership with Ye, the rapper formerly known as Kanye West, three weeks after he tweeted that he was going to go “death con 3 on Jewish people”. It’s a significant move: Adidas’s partnership with Ye’s company Yeezy is said to be worth billions. Adidas is not the first brand to drop Ye (Balenciaga already cut ties), but it is the most significant.
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