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20 November 2015

The utopia of Isis: inside Islamic State’s propaganda war

Islamic State's cheerful media images seem incongruous to us in the West. But the group are committed to showing an "idealistic caliphate".

By Helen Lewis

The image is Instagram-worthy: handsome young men throw their arms around each other’s shoulders in an unselfconscious, brotherly gesture. There’s even that distinctive blur at the edges of the photo, drawing the eye more strongly to the men’s smiling faces.

Any echoes of the popular photo app are not accidental, because this is indeed an image designed to go viral. It appeared in Dabiq, a glossy magazine distributed by Isis, the terror group that has claimed responsibility for recent attacks in Paris and on a Russian plane.

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