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25 January 2024

The 2024 election looks nothing like 1992

The Conservatives were always in a far stronger position under John Major than they are under Rishi Sunak.

By George Eaton

The Conservative Party has had many victories to cherish. Over the last century it has held power for 67 years compared to just 33 for Labour. But few victories are more cherished than that in 1992. An election that many believed Labour was destined to win, having led in the polls for most of the preceding year, ended in a fourth consecutive majority for the Tories. The 14.1 million votes cast for John Major’s party remains the highest total ever recorded by any party. 

In 2015, it was the 1992 election campaign that David Cameron and George Osborne used as their template as they castigated Labour for its tax and borrowing “bombshell”. This traditional strategy led to a traditional result: a Conservative majority. 

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