Keir Starmer’s deepest electoral fear is failing to convince voters that Labour can be trusted with the economy. The 2019 general election was the party’s fourth defeat in a row and its worst since 1935; Jeremy Corbyn had promised free broadband, free university tuition and the nationalisation of rail, mail, water and energy.
Offering radical change in the middle of a cost-of-living crisis, while returning Labour to more familiar political territory, is a huge challenge for Starmer and his shadow chancellor, Rachel Reeves. But in politics, how you frame your argument, and when you choose to do so, can be half the battle.
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