New Times,
New Thinking.

  1. Politics
  2. Brexit
22 October 2018updated 07 Jun 2021 3:11pm

Why the Liberal Democrats’ “Bollocks to Brexit” slogan is a stroke of genius

By Stephen Bush

The Liberal Democrats unveiled their manifesto for the European elections last night in Shoreditch. It was what we’ve come to expect from the party: a slick, well put together event that said – both explicitly though a speech given by leader Vince Cable and implicitly through its smooth execution – that they are the largest, most well-organised pro-Remain party and that anyone who wants to stop Brexit should back them at this European elections. They also chucked in plenty of Green lovebombing, managing to talk up their own environmental credentials without mentioning – or more importantly criticising – their competitors in that field.

But all anyone can talk about is the party’s election slogan: “Bollocks to Brexit”. The broadcasters and most of the papers are talking about whether or not they have gone too far with their manifesto’s new message.

Subscribe to The New Statesman today from only £8.99 per month
Content from our partners
How drones can revolutionise UK public services
Chelsea Valentine Q&A: “Embrace the learning process and develop your skills”
Apprenticeships: the road to prosperity