Why Boris Johnson was never truly popular
Johnson’s approval ratings have been in negative territory for most of his premiership – but what counts is how his…
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Polling
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The Latest Polls — Britain Elects
Everything you need to know about who's ahead in the polls and what the country thinks in one place
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Thanks to Boris Johnson, we are now a nation of swingers
Voters are more volatile and promiscuous than ever – a fact that could yet work in the Conservatives’ favour.
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Why Rishi Sunak wouldn’t be a silver bullet for the Tories
As prime minister, Sunak would struggle to maintain his popularity when faced with a cost-of-living crisis and a toxic Tory…
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How bad can the polls get for Boris Johnson?
The public backlash from the Downing Street lockdown parties is starting to show in the polling.
The situation for the Tories is worse than you think
Voters are angry at Boris Johnson everywhere, but they’re especially so in the marginals that matter.
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There is only one popular politician in the UK
How long can Rishi Sunak remain the exception to the law that politicians are unpopular?
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How unpopular is Tony Blair?
The former prime minister’s knighthood has gone down like a cup of cold sick with the British public.
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