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  1. Science & Tech
18 September 2015updated 21 Sep 2015 8:59am

Journalists, welcome to the adblocker apocalypse

Apple's new operating system allows users to easily block ads on mobile, just as it launches its own news app. For the digital media, this is nothing short of a disaster. 

By Barbara Speed

Imagine you regularly walk into shops and steal chocolate bars, cans of soup, small items of makeup. You’ve done it for years – all your friends do it too, and you’ve all agreed that it’s probably fair enough. Those companies make loads of money. They wouldn’t have those self-checkout machines if they didn’t want people to steal. 

Then imagine that a handbag manufacturer started selling bags specifically designed to help you do it. “Hidden pockets!”, their labels exclaim. “Includes wire cutters to remove security tags!”

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