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18 January 2019

Female runners slam “patronising” Ironman’s 5km “Iron Girl” challenge

The ad appeared the same week a woman broke ultramarathon records – while breastfeeding. 

By Media Mole

(Photo By Ironman England)

Women are famously absent from marathons, Park Runs and running machines at the gym, so Ironman decided to change things.

But the triathlon event Ironman England decided to promote its new “Iron Girl” contest on its Facebook page. This, your mole suspects, may have been a mistake. 

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