Twenty years ago, Naomi Klein’s No Logo was published on the crest of swelling unease about economic globalisation. Her analysis raged against corporate greed, sweat-shop labour and an increasingly voracious marketing culture that seemed to absorb all forms of critique.
In November 1999, while the book was still at the printers, thousands of activists shut down a meeting of the World Trade Organisation in Seattle in protest at a financial system of deregulated capitalism that was taking the world by storm. No Logo became a manifesto for the anti-globalisation zeitgeist that would define grassroots politics for the next decade.
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