On the social media battleground of this election, the leaders of the two main parties are having a far bigger impact than the groupings they represent. While Jeremy Corbyn is far ahead of his rival Boris Johnson in terms of engagement, both leaders are having more impact than the official channels of their respective parties.
In the last month, according to data collected by social monitoring firm Crowdtangle and accessed on Sunday night, Corbyn has had more interactions with his Facebook posts (4.8 million) than all of 14 main parties combined (from Labour and the Tories all the way down to the lowly Alliance Party and the Independent Group for Change). Corbyn’s page on the social network also has more fans than the entirety of Labour – which may perhaps have contributed to his unwillingness to bow to any curbs that the party has tried to put on him in the last four years.
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