Last week, the polling company JL Partners published “Red Votes, Blue Values”, a poll of 2,000 voters. The public is closer to the Conservatives in attitudes towards policy but it is weary of them and is backing Labour as the default alternative. Forty per cent of the party lead is made up of small-c conservative voters. The electoral centre ground is conservative on values and radical on the economy.
Back in 2010, when the campaign group Blue Labour first began, a small group of us met in the office of the Labour MP Jon Cruddas for a presentation by Pat Dade, a marketing strategist who ran Cultural Dynamics. He produced the same analysis. Majority opinion in the country was radical on economics and conservative on family, identity, local place, immigration. People want change to protect what they value.
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