If you don’t know the Extinction Rebellion logo, you’ll likely recognise it by sight. Instantly memorable and infinitely replicable, the design has been stamped on clothing, flags, leaflets, lampposts, buildings and bike helmets. It is at once a badge of belonging, a pledge of commitment, a statement of protest, and an expression of anger.
In just under a year, Extinction Rebellion, an international movement of climate activists that was launched in the UK by Roger Hallam and Gail Bradbrook, among others, has pushed the environmental crisis to the forefront of peoples’ consciousness. The movement’s strong visual identity has been key to its success; its distinctive symbol is now a global marker of climate activism, and is often compared to the iconic Campaign for Nuclear Disarmament (CND) logo, which spawned a thousad peace sign copies.
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