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5 August 2016updated 09 Sep 2021 11:05am

Jeremy Corbyn’s media strategy is smarter than his critics realise

Major political campaigns in the past created their own media. 

By Des Freedman

The issue of media bias now sits at the heart of the Labour leadership election and, beyond that, at the heart of debates about whether radical politics can ever get a fair hearing in the current media landscape.

On the one hand, there is overwhelming evidence of the systematic delegitimisation of Jeremy Corbyn in the mainstream press and the disproportionate attention paid to critics of the Labour leader in our main TV news broadcasts. In response, supporters have launched the #WeAreHisMedia hashtag and argued that Corbyn should take advantage of the growing power of social media (and by association, the waning power of mass media) to sidestep a media establishment that is determined to discredit him.

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