New Times,
New Thinking.

  1. Politics
4 October 2011

Exclusive poll: The Tory brand is still toxic

Just 40 per cent of people "would consider" voting for the party at the next election. 60 per cent w

By George Eaton

How toxic is the Tory brand? It’s a question that often occupies the mind of Andrew Cooper, David Cameron’s director of strategy, who has consistently warned the Prime Minister that his party is still loathed by many of the voters that it needs the support of to win a majority next time round.

Subscribe to The New Statesman today from only £8.99 per month
Content from our partners
Antimicrobial Resistance: Why urgent action is needed
The role and purpose of social housing continues to evolve
More than a landlord: A future of opportunity