New Times,
New Thinking.

  1. Spotlight on Policy
  2. Elections
25 April 2010updated 27 Sep 2015 2:21am

New Tory posters want it both ways

"Let's love bomb the NHS while we bring back the birch."

By Jon Bernstein

After last week’s dramatic swerve to the right, this weekend’s Tory poster launch looks more like an attempt to straddle two audiences – the base and disaffected Labour voters.

 

So for the base we have:

  • “Let’s Restore Discipline In Schools”
  • “Let’s Have National Citizen Service For 16 Year-Olds”

Dog whistle, anyone? Meanwhile, the more care-sharing Tory party gives us:

Select and enter your email address Your weekly guide to the best writing on ideas, politics, books and culture every Saturday. The best way to sign up for The Saturday Read is via saturdayread.substack.com The New Statesman's quick and essential guide to the news and politics of the day. The best way to sign up for Morning Call is via morningcall.substack.com
Visit our privacy Policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
THANK YOU

  • “Let’s Scrap ID Cards”
  • “Let’s Fund New NHS Cancer Drugs”

Each features David Cameron, sleeves rolled up – the same picture and the same layout as last Tuesday’s effort.

Time to boot up Photoshop?

 

 

Follow the New Statesman team on Facebook.

Content from our partners
Unlocking investment in UK life sciences through manufacturing
Data defines a new era for fundraising
A prescription for success: improving the UK's access to new medicines