Over the past several years, the language of “vibes” has become mainstream, embraced by young people and marketing copy alike across large swathes of the Anglosphere.
The contemporary resurgence of the woo-woo slang of American 1960s counterculture has recently been the subject of a host of in-depth treatments by journalists on the pop culture beat. As astrology has developed a young, middle-class online following through the rise of popular astrology apps like Co-Star, the word “vibes” has caught on as a catch-all term for the set of impressions that one receives upon contemplating a given situation, individual, place, or nearly anything else.
Subscribe to The New Statesman today from only £8.99 per month
Content from our partners
