
For some time now, failure has been a hot commodity. Not failure as we have traditionally understood it, which was a kind of ending, the termination of effort. The new failure is instead a sexy and improved version. This is failure as a stepping stone, as a transitional period. It is failure as a necessary milestone in the lives of the ultimately fabulously successful.
The unpleasant Trump supporter and men’s rights activist, Scott Adams, also the creator of the widely syndicated Dilbert cartoons, wrote a book in 2013 called How To Fail At Almost Everything and Still Win Big, and another in 2019 named Loserthink. Other popular titles from various authors include: Why Success Always Starts With Failure, Failing Forward, and The Value of Failure. The British writer Elizabeth Day found enormous success with her podcast, How To Fail With Elizabeth Day in which she interviews famous or notable guests about their experiences with failure. Day followed the podcast with a well-received book, part memoir and part self-help, How To Fail. She has recently published another, Failosophy, more of which later.