
Every time workers threaten to go on strike in the UK, a little ritual ensues. The average wage of the sector in question is googled (just look at how searches for “rail salary” and “train driver salary” spiked when the rail strikes began in June). The googler in question – possibly based on how this compares with their own income, whether strikes inconvenience them personally, plus a dash of “could I do that job myself?” – then decides whether or not the industrial action is justified.
This psychological process, in addition to how government ministers frame trade union leaders, all serves to shape public sentiment towards strikes.