New Times,
New Thinking.

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  2. Economics
27 March 2012

The minimum price dilemma

Yes, minimum prices put money in the pockets of the supermarkets - but that's the necessary evil of the project.

By Alex Hern

The IFS yesterday released its analysis of the effect of a minimum price for alcohol, and it made some interesting points.

Far from what one would believe from Theresa May’s statement on the matter, and the press focus on “supermarket multi-buys” and “cut-price alcohol”, it is by no means just the cheapest booze which would be hit by a proposed floor of 40p a unit. With the average price-per-unit just 44.8p in their sample, a total of 47.8 per cent of drinks would have their prices hit by the changes. For some types, it’s even worse. Over 80 per cent of ciders will see price increases.

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