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4 April 2023

Twitter is dead

In the Elon Musk era, we have lost everything that once made this platform special.

By Sarah Manavis

What has Twitter done for you? I’ve long found this question embarrassing to answer. I’ve spent most of my adulthood loathing the site, and much of my career critiquing it – and yet I owe it for a lot of the best things in my life. Twitter is how I met my partner and some of my closest friends, and it’s why I get to write for a living, too. It’s where I’ve read the most interesting articles, expanded my politics, come across new ideas and (for better or for worse) gained a greater understanding of people’s different views. I’m not alone – even with Twitter’s pronounced and serious issues, it has remained a place to build connections and generate ideas.

Or it had, until Elon Musk took over in October last year. Almost immediately he began making significant changes – changing it from a platform people begrudgingly used in spite of its problems, into something else entirely. People’s timelines started showing content from accounts they didn’t follow; the app became extremely glitchy and there were regular outages. Musk suspended some of his most vocal critics and began implementing random suggestions his fans tweeted at him. Almost a million users reportedly quit within days.

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