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13 April 2023

If Elon Musk thinks running Twitter has been painful, he should try using it

The billionaire’s woe-is-me interview with the BBC is fooling no one.

By Chris Stokel-Walker

It’s hard to know what to make of Elon Musk’s bravura interview with the BBC on Tuesday night (11 April), after the enigmatic entrepreneur invited the corporation’s Silicon Valley correspondent to Twitter’s offices.

The BBC is presenting it as a fillip (though it’s worth noting that in the last week, which marks a year since Musk first announced he had taken a stake in Twitter, Musk has been engaging more with reporters). Musk, meanwhile, is using it as a way to make light of the staid old ways of journalism.

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