With great shifts in politics, an accelerating digital revolution and climate change, one question has plagued me for years: when there are hundreds of potential lunch options, why do I always buy the same Pret sandwich? Why do I always buy the same meal deal?
In a £20bn food-to-go industry, meal deals are now a staple of working life. Available in most supermarkets, they tend to consist of a sandwich, a snack and a drink for as little as £3. So embedded are meal deals in popular culture, that a tweak by a supermarket will make headlines in the tabloid press.
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