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12 December 2019

H is for Hipster: The decade the dickhead died

The eighth letter in the New Statesman's A-Z of the decade.

By Anna Leszkiewicz

Wanna feel old? It’s almost a decade since “Being A Dickhead’s Cool”, the parody video that went viral for its skewering of a very specific kind of dickhead, racked up more than nine million views in September 2010. The tropes and fashion it mocks feel like relics from another time – sailor tattoos, handlebar moustaches, deep V-necks and neon leggings. If this was the hipster in 2010, today he is dead. Alas. I knew him well.

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