Humber Street, once part of the fruit market and then abandoned, is now a pedestrianised hub of breweries, galleries, cafes, and even a recording studio. A council initiative which keeps rent low is aimed at allowing independent businesses to establish themselves and grow, without fear of being priced out. Our guide, city culture and place manager Jon Pywell, becomes engaged in some back and forth about paying for our brownies; “I have to – I’m from the council!” No bribery allowed.
In 2013, Hull City Council launched its 10-year city plan, signalling the start of a programme of unprecedented investment and regeneration intended to transform the city for good. Since the launch, the city has seen £3.3bn of combined public and private investment, £240m of which has been ring fenced for cultural regeneration.
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