New Times,
New Thinking.

  1. Politics
27 October 2017

Apparently I am a xennial now – where will this end?

Do I even exist if I’m not part of an ill-defined category that enables advertisers to sell me things?

By Ed Jefferson

I woke this morning to find that I’d transformed, in my bed, into a “xennial”. What did I do to deserve this? I was so sure I was a millennial. I love narcissism, entitlement and earning less than previous generations.

“Well, actually If you read most of the definitions on Wikipedia…” I’ve found myself vehemently, aimlessly, arguing against claims that, since I’m headed into my mid-thirties, I am too old to make the cut. But according to some recent marketing think, I was wrong all along. It seems I’m a xennial – a newly discovered generation of people born in the decade between the last true Gen Xers and the first of the “pure” millennials.

Subscribe to The New Statesman today from only £8.99 per month
Content from our partners
Collaboration is key to ignition
Common Goals
Securing our national assets