In the nine months since Elon Musk bought Twitter, his decision-making has proved to be a combination of unpredictable and transparent. Examples include the mass cull of Twitter staff within days of taking over, and his subsequent requests for many of them to return; renaming Twitter “X”, one of the least user-friendly names you could think of; his heralding of free speech on the platform, while suspending journalists who criticised his work.
These acts have been mostly self-destructive, with Twitter itself the victim of Musk’s inconstancy (its value is understood to be half of what Musk first bought it for). But after months of detrimental tinkering internally, the CEO is now looking at those he perceives as an external threat to “X”.
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