There was a maths riddle at school that I was once enthralled by. It involved prefacing the question with lots of long and convoluted detail, so that the listener became too distracted to spot the correct answer. And the more I look at the World Wide Fund for Nature (WWF)’s claim that its new non-fungible tokens (NFTs) are ecologically sustainable, the more I’m convinced it has fallen into a similar trap.
WWF, the leading conservation NGO, announced on Wednesday (2 February) the launch of new “tokens for nature” to help fund its wildlife conservation work*. These unique digital tokens will give buyers ownership of limited-issue digital artwork as well as access to a range of “money-can’t-buy” experiences. The WWF website claimed it will be entirely transacted via an “eco-friendly” blockchain technology called Polygon.
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