
Talk of sustainability is everywhere — whether in the installation of heat pumps in our homes, the expanding meat-free sections in our supermarkets, or in the cries of “climate hypocrisy” whenever a politician takes a private jet. One area seemingly unaffected by the green movement, however, is in the high-end sports utility vehicle (SUV) market.
Global SUV sales have increased from around 10 million in 2010 to more than 30 million in 2021, according to data from the International Energy Agency (IEA). In terms of market share, this translates into growth from 16.5 per cent of the market in 2010 to 45.9 per cent in 2021. While there was a slight drop in sales in 2020, 2021 was a record year for the market, with growth of 10 per cent.