New Times,
New Thinking.

The milkman on a mission

Simon Mellin, CEO of the Modern Milkman, says inflation has shown how poorly people understand the real cost of food.

By Emma Haslett

It was a chilly December morning in 2019 when Simon Mellin found himself locked in a fridge with the Prime Minister. Boris Johnson was visiting the Leeds headquarters of Mellin’s company, the Modern Milkman, when a news crew from Good Morning Britain appeared. Johnson, sporting a branded jacket, looked for the nearest exit, followed Mellin and a colleague into the fridge and closed the door. “Bear in mind, when the door shuts the light goes off. There’s three of us in a fridge in the dark,” says Mellin, three years later. “So I got my phone out and switched my torch on.”

Disappointingly, Johnson did not resort to any of the one-liners he’s famous for. “We didn’t talk about much, it was just random general chit-chat, laughing about the situation. And then five minutes later, Boris got out of the fridge and went on his way.”

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