My favourite word today is ‘emblazoned’. That’s what adverts for cars will have to be from now on – emblazoned with details of fuel consumption and CO2 emissions, thanks to a sudden change in advertising rules by the government.
The 4×4 campaign has been working on this for about a year now, but the endgame was surprisingly easy, with the Department for Transport changing its guidelines for advertising within three months of asking. They haven’t come over all green, or even responded to the high cost of petrol, but were correcting a legal error they made more than seven years ago in exempting the majority of ads from an EU law.
Subscribe to The New Statesman today from only £8.99 per month
Content from our partners
